• delphine.nowanowski@univ-reims.fr

Planning, Course Content & Schedule

SessionTopicObjectivesOur work, your remit – for the following session
1
Entrepreneurship
in sports
The types
of entrepreneurship		Intro:
The purpose of our course is to learn how to build an efficient business plan to convince stakeholders they should support it.

Now Let’s start work!
A business plan helps you start a business. Entrepreneurs spend a lot of time working on it, refining it. But first, entrepreneurship in sports: what is it about?

Now…:A bit of grammar: What about using the appropriate tenses?
Let’s check present perfect or simple past (preterit)

Please translate:
a/ Je suis étudiant(e) à l’URCA depuis 2022.
b/ J’ai participé à ma première compétition en 2015.
c/ Il y a 10 ans, je ne pensais pas que je serais un(e) étudiant(e) si talentueux (se)! (si, si, on y croit!)

For next week: Please answer the questions we have not finished on entrepreneurship and p.8-11 of your booklet; please also write the overview of Patagonia, as required on p.12.
Please complete exercise 1

2Starting with the business ideaA.
From the mere business idea
to the business plan :

1. Mindmapping the business idea		1. First, a bit of grammar: correction of exercise 1

2. Back to work:
A/ It is up to you:: let’s review your Patagonia business overviews.
B/ Let’s now dive into business making by mindmapping the idea!
Let’s work on the case scenario p.13 of your booklet

For next week:
Please finalise your mind map and complete exercise 2
3Carrying on with the business ideaA.
From the mere business idea
to the business plan :

2. Where we are, what we can do:
SWOT Analysis
1. First, a bit of grammar: correction of exercise 2

2. Back to work:
A/ It is up to you:: let’s review your mindmaps and business objectives.
B/ Let’s go further into business making by positioning ourselves with a SWOT analysis
Let’s keep working on the case scenario p.13 of your booklet

For next week:
Please finalise your SWOT analysis (p.15), write nice powerpoint slides to present it to the class next week, and work on exercise 4
4SWOT PresentationA.
From the mere business idea
to the business plan :

2. Review of your
SWOT Analysis
1. First, a bit of grammar: correction of exercise 4

2. Back to work:
It is up to you: Please present your SWOT analysis.

For next week:
Please work work on exercise 12
5StakeholdersA.
From the mere business idea
to the business plan :

Identify your stakeholders…
and what is at stake!
1. First, a bit of grammar: correction of exercise 12

2. More grammar
Please translate:
1. On saura quand il arrivera.
2. Si j’avais su, je ne serais pas venu.

Lesson: English sequence of tenses

3. Back to work:
Let’s have look at who our stakeholders may be, and see how our we address them.
Please identify your stakeholders, define their expectations and how you may respond to them (p.17).

For next week:
Please work work on exercise 13 (past tenses) & exercise 1 (sequence)
6Business PlanB. Business Plan

1. Financial elements
1. First, a bit of grammar: correction exercise 13 (past tenses) & exercise 1 (sequence)

2. Back to work:
Let’s move on now. It’s time we looked at the elements you need to include in your business plan. First, the financial elements
1. Let’s read article p.19 writing down the necessary vocab on p.21.
2. Let’s work on the financial elements for our case scenario p.22.

For next week:
Please finish writing down your financial elements and work on exercise 2
7Business PlanB. Business Plan

2. Marketing &
Organisational
elements
1. First, a bit of grammar: correction of exercise 2

2. Back to work:
It is up to you:: let’s review your financial elements – Reminder: You’ll be marked on this occasion!
Next: let’s have a look at the other elements of your business plan.
Please work on these elements on p.24-28 of your booklet.

For next week:
Please work on exercise 3
8Business PlanB. Business Plan

Review
1. First, a bit of grammar: correction of exercise 3

2. Back to work:
It is up to you:: let’s review your marketing and organisational elements

For next week: Work on your project!
9Business PlanPROJECT WORK Let’s work on your project
10Business PlanPROJECT WORK Project presentation
11Business PlanPROJECT WORK Project presentation
12Business PlanPROJECT WORK Recap & Vote!