| Session | Topic | Objectives | Our work, your remit – for the following session |
| 1 | Entrepreneurship in sports | The types of entrepreneurship | Intro: The purpose of our course is to learn how to build an efficient business plan to convince stakeholders they should support it. Now Let’s start work! -> A business plan helps you start a business. Entrepreneurs spend a lot of time working on it, refining it. But first, entrepreneurship in sports: what is it about? For next week: Please answer the questions we have not finished on entrepreneurship and p.8-11 of your booklet; please also write the overview of Patagonia, as required on p.12.  |
| 2 | Starting with the business idea | A. From the mere business idea to the business plan : 1. Mindmapping the business idea | Back to work: A/ It is up to you:: let’s review your Patagonia business overviews. B/ Let’s now dive into business making by mindmapping the idea! Then let’s go further into business making by positioning ourselves with a SWOT analysis Let’s keep working on the case scenario p.13 of your booklet For next week: Please finalise your mind map and SWOT analysis |
| 3 | Stakeholders | A. From the mere business idea to the business plan : Identify your stakeholders… and what is at stake! | Let’s review yiour mindmaps and SWOTs. Back to work: Let’s have look at who our stakeholders may be, and see how our we address them. Please identify your stakeholders, define their expectations and how you may respond to them (p.17). For next week: Please finish the work about your stakeholders |
| 4 | Business Plan | B. Business Plan 1. Financial elements | Back to work: Let’s move on now. It’s time we looked at the elements you need to include in your business plan. First, the financial elements 1. Let’s read article p.19 writing down the necessary vocab on p.21. 2. Let’s work on the financial elements for our case scenario p.22. For next week: Please finish writing down your financial elements |
| 5 | Business Plan | B. Business Plan 2. Marketing & Organisational elements | Back to work: It is up to you:: let’s review your financial elements – Reminder: You’ll be marked on this occasion! Next: let’s have a look at the other elements of your business plan. Please work on these elements on p.24-28 of your booklet. For next week: Please complete your work on the Windermere business plan |
| 6 | Business Plan | B. Business Plan Review | Back to work: It is up to you: let’s quickly review your marketing and organisational elements Now let’s close the Windermere. It is time to work on your own project!!! For next week: Work on your project! |
| 7 | Business Plan | PROJECT WORK | Let’s work on your project |
| 8 | Business Plan | PROJECT WORK | Project presentation |
| 9 | Business Plan | PROJECT WORK | Project presentation |