| Session | Topic | Objectives | Our work & your remit – for the following session |
| 1 | Strategy | Understand & learn Business or corporate strategic planning key terms | Intro: let’s do some business talk (and wafle!) Please browse Evoke’s web site, focusing on the specific “strategy” page: https://www.evokeplc.com/who-we-are/our-strategy/ 1. Let’s review the terms you have come up with -> Evoke’s page displays managerial terms you need to possess. 2. Let’s review what strategy is about (see II.1 only) 3. Questions & debate: Let’s answer questions p.4 and reflect on Evoke’s strategy 4. Grammar: just for the sake of it :)! Pronouns and relative clauses: the lesson  For next week: Please complete exercise 2 . |
| 2 | Market Analysis | Multi-country Sports & Recreation market analysis (1) |  Know thyself (is the beginning of wisdom) So Socrates said… At least it is the beginning of a good SWOT analysis! Know yourself, pin down your strengths and weaknesses… Still, what matters as much (if not the most) probably is your understanding of the environment, the market you operate in! 1. Opportunities, threats, trends… the conclusions you draw from appropriate, well conducted market analysis and market research. Let’s first review key terms – see p9 on handbook 2. Please see assessment page, and start working on the country you have selected from the list (+ let’s parameter Google) 3. Grammar: exercise 2 – correction For next week: exercises 3 & 4 |
| 3 | Market Analysis | Multi-country Sports & Recreation market analysis (2) – Presenting your data | First, a bit of grammar: correction exercises 3 & 4 1. Let’s review your progress from last week 2. Let’s build our collective grid to present your “individual group” findings (-> our shared summarizing xls spreadsheet) 3. Please work on your presentation ; should you need vocab to explain/express yourselves, browse the glossary p. 14 of your booklet (old memories :)) For next week: exercise 5. Get ready for the first half of your presentations |
| 4 | Market Analysis | Multi-country Sports & Recreation market analysis | First, a bit of grammar: correction exercise 5. Next: First presentations (let’s start filling in our collective grid) For next week: Exercise 6. Be ready for the second half of presentations next week. |
| 5 | Market Analysis | Multi-country Sports & Recreation market analysis – CONCLUSIONS | First, a bit of grammar: correction Exercise 6 Second half of market analysis presentations this week (let’s complete our collective grid) Discussion: are we learning anything from our collective exercise? For next week: Exercise 7 |
| 6 | Market Survey | Multi-country Sports & Recreation market – Survey project (1, the project issue) | First, a bit of grammar: correction of Exercise 7 So far, our work has led us to gather information about various countries’ sports & recreation markets. This has enabled us to assess the current situation and evolution of those markets, and establish that they are bound to grow in the future. It is now time for us to look at more specific research issues relating to the sports and recreation market. As you may see on the assessment page, you are in charge of that investigation – you define the research question you want to work on. The only guidelines you have to follow are about the method of investigation, as described in the assessment page. Let’s review what survey sampling is about (as well as the various types of sampling, especially convenience sampling, since we are directly concerned), as well as questionnaires. Now, let’s start racking your brains to define the research question your survey will focus on (p.18), and start building your questionnaire For next week: Please do exercise 2 , exercise 3 , exercise 4, exercise 5 and exercise 6. Check the corrections for each exercise too.Please also prepare your final presentations |
| 7 | Market Survey | Multi-country Sports & Recreation market – Survey project (2- your questionnaire) | First, a bit of grammar: correction of Exercise 7, Exercises 8 & 9 and Exercise 10 Presentations: the first 2 groups |
| 8 | Market Survey | Multi-country Sports & Recreation market – Survey project (3 – Data analysis & report) (1st hour) Grammar test (2nd hour) | Very quick grammar test! Final presentations! |