Over the next ten weeks, we will be reviewing:
| Session: | Topic | Objectives | Our work, your homework (and your remit) – for the following session |
| 1 | The Invictus Games: The undefeated & the assault course of exceptional people. Symbol & Values | British & South African cultural insights. | 1. As we are back let’s start by translating the following sentences: a/ Nous devons travailler d’arrache-pied pour obtenir de bonnes notes avec notre prof préféré (… 🙂 ). b/ Nous sommes tous intéressés par le marketing et la communication au sujet du sport, mais nous choisirons sans doute des carrières différentes. 2. Time for a bit of grammar then! Check the lesson: nouns & determiners and remember: “Le but en anglais!!!” 3. Let’s go Invictus now! For next week: Please do some research on Prince Harry, prepare his bio & complete exercises on : https://www.micrositepro.fr/formations/language/2023/01/04/determiners-exercise-1/  |
| 2 | The Invictus Games: Visual identity, logo. Product, Events. Promotion. | Marketing insights | 1. First: a bit of grammar (correction) 2. Back to Invictus For next week: Are the Games successful? Why? Please answer the questions p.7 & complete exercises on : https://www.micrositepro.fr/formations/language/2023/07/08/determiners-exercise-5/ & https://www.micrositepro.fr/formations/language/2023/01/07/determiners-exercise-6/ |
| 3 | The Invictus Games: SWOT Analysis | SWOT Analysis technique & exercise | After I AM… YOU DO! 1. First: a bit of grammar (correction of ex. 5 & ex. 6) 2. Let’s investigate: what is a SWOT analysis? Why is it a very useful tool for businesses? Let’s work on the Games SWOT analysis (p8) 3. Project: Chop chop! Work in groups… Please jot down your ideas about the product or event you want to launch For next week: Please complete grammar exercises on https://www.micrositepro.fr/formations/language/2023/01/07/determiners-exercise-4/ |
| 4 | YOU DO 1. Your product or event description | Marketing Mix 4 P(s) PRODUCT Writing a product description: – for your business – for your customers | 1. Let’s start today’s session by ex 4 correction 2. BONUS TIME (Moodle, Seminar 4, /0.50)! 3. Let’s translate the following sentences: a/ Nous sommes intéressés par le développement de la technologie. b/ Les professionnels du sport peuvent facilement trouver des postes qui leur conviennent. 4. Let’s review how to ask a question in English: Lesson on questions (part 1). 5. Now let’s translate: c/ Quand passerez-vous vos examens? d/ Pourquoi ne voulez-vous pas partir à l’étranger? e/ Qui vous enseigne le marketing? f/ Quelle ville a les meilleures installations sportives? g/ A combien de km se trouve le stade? 6. Back to work: what is a product description? Project: Now work in groups: Please work on your product or event description (p9 & 10) For next week: Please complete exercises on: https://www.micrositepro.fr/formations/language/2023/01/07/determiners-exercise-3/ & https://www.micrositepro.fr/formations/language/2023/01/04/asking-questions-in-english-exercise-4/ |
| 5 | YOU DO 2. Your market, your position | Marketing Mix 4 P(s) PRODUCT Understanding the market & your competition | 1. Grammar: correction determiners ex 3 & questions ex 4 2. Lesson on questions (part 2). 3. Back to work: Market & Position Project: Now work in groups: Please start working on your market analysis: Who is your target (p12-13)? Identify who your potential customers/ clients might be; please describe their profiles (standard + behavioural). Who are your competitors (p14-15)? For next week: 1. Project: You should have gathered (or imagined?) enough information by now, so please complete your SWOT analysis (p.16). 2. Please complete exercises on: https://www.micrositepro.fr/formations/language/2023/01/06/determiners-exercise-2/ & https://www.micrositepro.fr/formations/language/2023/01/03/asking-questions-in-english-exercise-1/ |
| 6 | YOU DO 3. Money! Selling your product | Marketing Mix 4 P(s) PRICE Understanding the notions of costs, pricing | 1. Grammar: correction determiners ex. 2 & questions ex. 1 2. BONUS TIME (Moodle, Seminar 6, /0.50)! 3. Back to work: Price (1) Please read the text on p.17, search for the vocab and answer questions 1 to 14 on p.19-20 For next week: 1. Project: Please define your pricing strategy (if you are opting for an “event” and not a product: it works the same. Your product is the ticket for your event) 2. Please complete exercises onhttps://www.micrositepro.fr/formations/language/2023/01/03/asking-questions-in-english-business-voc-exercise-2/ & https://www.micrositepro.fr/formations/language/2023/01/04/asking-questions-in-english-exercise-3/ |
| 7 | YOU DO 4. Distribution! Selling your product | Marketing Mix 4 P(s) PLACE Understanding the means of distribution (channels) | 1. Grammar: correction questions ex. 2 & ex.3 2. Back to work: Place (1)2. Please watch the (short) video on distribution on https://www.micrositepro.fr/formations/management/2023/07/09/money-selling-your-product/, answer questions p.21. 3. Project: Now work in groups, and decide your price & distribution strategy For next week: Please complete the following exercises: https://www.micrositepro.fr/formations/language/2023/01/07/asking-questions-in-english-exercise-5/ & https://www.micrositepro.fr/formations/language/2023/01/07/asking-questions-in-english-exercise-10/ |
| 8 | YOU DO 5. Promoting your product | Marketing Mix 4 P(s) PROMOTION Understanding advertising, media planning and media buying notions and roles | 1. Grammar: correction questions ex 5 & ex 10 2. BONUS TIME (Moodle, Seminar 8, /1.00)! 3. Back to work: Promotion! Let’s work on the case study p.22-23 and answer the questions p. 24-25 4. Project: Now work in groups your promotion plan p26 For next week: Please complete your promotion plan p26 and work on https://www.micrositepro.fr/formations/language/2023/01/18/asking-questions-in-english-exercise-11/ |
| 9 | YOU DO 6. Quality issues | Before launching, focus on quality: product quality audit, support (customer service), the law/ legal requirements, health and safety issues | 1. Grammar : correction of ex. 11 2. Going further: preterit or present perfect? Let’s work on an exercise together: https://www.micrositepro.fr/formations/language/2023/01/07/asking-questions-in-english-exercise-9/ 3. Back to work: Quality! Please take notes from today’s lesson on quality. Make sure you think about product quality, customer service, product safety compliance and health & safety regulations (especially if you organise an event) – you will have to refer to it in your project; in real life, showing that you have also planned how to organise your customer service and made sure about the quality & safety of your product/event is a strong and persuasive argument for potential investors. For next week: 1. Project: send me your video! 2. Final revisions: Get ready for the quiz! Please review your notes, vocab and notions. |
| 10 | QUIZ: 1st Hour 2nd hour: Ad lib! | Assessment | N/A |