Over the next ten weeks, we will be reviewing:
| Session: | Topic | Objectives | Our work, your homework (and your remit) – for the following session |
| 1 | UK Sports Market Analysis | Understanding what market analysis is about and defining what the sports market is | 1. Let’s work out on the notions of market, market analysis and define what the sports market is about. For next week: Please work on your own sports market; define your key sectors  |
| 2 | UK Sports Market Analysis | Presenting your sports market analysis (1) | 2. Starting your presentation: 1. overview 2. detailing your key sectors accordingly with the income they generate 3. segmentation -> focus on customers (=market segments): profile, behaviours, trends 4. develop on consumer trends 5. competition -> present the key actors in your market 6. Define the opportunities and challenges For next week: Please work on your own sports market: overview, key sectors, segmentation, trends, key actors |
| 3 | All other English Speaking countries Sports Market Analysis | Presenting your sports market analysis (2) | Groupe presentations |