• delphine.nowanowski@univ-reims.fr

Planning, course content & schedule

Over the next ten weeks, we will be reviewing:

Session:TopicObjectivesOur work, your homework (and your remit) – for the following session
1Nike, business presentationLearning to present a business with the appropriate termsLet’s find out about Nike!
Let’s review Nike’s business history and structure


For next week: Please finish the work on the presentation of your business history, and structure

2Nike, products & promotion
Learning to present products – the dos and the don’ts

II – Nike’s product/service offering, target segments and promotion

For next week:
please work on your product/service presentation

3Conclusions on NikeAnalysing Nike’s presentation and defining its strategyIII – Conclusions on Nike

Working on your own presentation before you finalise it (for 05/10/2025) 🙂