Over the next ten weeks, we will be reviewing:
| Session: | Topic | Objectives | Our work, your homework (and your remit) – for the following session |
| 1 | Invictus & The Invictus Games | British & South African cultural insights. | 1. Time for a bit of grammar… Check the lesson: nouns & determiners and remember: “Le but en anglais!!!” 2. Let’s go Invictus now! For next week: Please complete exercises on : https://www.micrositepro.fr/formations/language/2023/01/04/determiners-exercise-1/  |
| 2 | The Invictus Games: SWOT Analysis & Introduction to Marketing Mix: 4Ps First P (part A): Product Your product or event description | Develop Marketing insights & learn about the mix Knowing your product inside out | 1. First: a bit of grammar (correction) 2. Back to Invictus: Let’s work on the Invictus Games SWOT analysis (p5) 3. What is the mix in marketing, what are the 4Ps? First P: the PRODUCT Now: Please jot down your ideas about the product or event you want to launch and start working on your assignment by describing your product on p.6-8 For next week: Please complete exercises on : https://www.micrositepro.fr/formations/language/2023/07/08/determiners-exercise-5/ & https://www.micrositepro.fr/formations/language/2023/01/07/determiners-exercise-6/ |
| 3 | First P (part B): Your market, your position | Develop Marketing insights & learn about the mix: understanding the market & your competition | 1. First: a bit of grammar (correction of ex. 5 & ex. 6) 2. Market & Position Project: Now work in groups: Please start working on your market analysis: Who is your target (p9-10)? Identify who your potential customers/ clients might be; please describe their profiles (standard + behavioural). Who are your competitors (p11-12)? 3. Gather your findings and start working on your SWOT p. 13 For next week: Please complete grammar exercises on https://www.micrositepro.fr/formations/language/2023/01/07/determiners-exercise-4/ |
| 4 | Second P: Price, Third P: Promotion -> Promoting your product | Understanding pricing – Understanding advertising, media planning and media buying notions and roles | 1. Let’s start today’s session by ex 4 correction 2. Price: read p.14 3. Promotion! Let’s work on the case study p.16-18 and answer the questions p. 19 4. Project: Now work in groups on your promotion plan p20-21 For next week: Please complete exercises on: https://www.micrositepro.fr/formations/language/2023/01/07/determiners-exercise-3/ |
| 5 | Fourth P: Place! ->Where to sell your product | Place: Understanding the means of distribution (channels) | 1. Grammar: correction determiners ex 3 2. Place (Distribution). Please watch the (short) video on distribution on https://www.micrositepro.fr/formations/management/2023/07/09/money-selling-your-product/, answer questions p.22. For next week: https://www.micrositepro.fr/formations/language/2023/01/06/determiners-exercise-2/ |
| 6 | Project work | Completing your project work | 1. Grammar: correction determiners ex. 2 2. Work on your project! Before next session: please send your files and video for 30/10/25 via wetransfer.com |
| 7 | Finalising, viewing your videos | N/A |