{"id":1034,"date":"2025-07-21T17:28:32","date_gmt":"2025-07-21T16:28:32","guid":{"rendered":"https:\/\/www.micrositepro.fr\/formations\/management\/?p=1034"},"modified":"2025-08-20T16:22:07","modified_gmt":"2025-08-20T15:22:07","slug":"sports-market-analysis","status":"publish","type":"post","link":"https:\/\/www.micrositepro.fr\/formations\/management\/2025\/07\/21\/sports-market-analysis\/","title":{"rendered":"Sports Market Analysis"},"content":{"rendered":"
\n
\"\"<\/figure>\n<\/div>\n\n\n


I. Introduction to the UK Sports Market
<\/strong>
BRAINSTORMING<\/strong><\/p>\n\n\n\n

Can you define what market analysis means?<\/strong><\/p>\n\n\n\n


Can you set the boundaries of the sports market?
What are the key components of the sports market?<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

-> The first thing you will need to do is to form a precise idea of your market. If you choose to exclude\/merge some components because you want to reduce the scope of your work or facilitate your analysis, you have to mention it<\/mark>.<\/strong><\/p>\n\n\n\n

GROUP WORK: 8 groups, for 8 components!<\/strong> do some digging and find out information about your market segment for the UK. Then present your findings to the class!<\/p>\n\n\n\n

<\/div>\n\n\n\n


II. Presenting the UK Sports Market
<\/strong><\/p>\n\n\n\n

II.1 The UK Sports Market : overview<\/strong> (by Chatgpt)
<\/p>\n\n\n\n

    \n
  • Market Value<\/strong>:
    The UK sports industry is valued at \u00a345\u201350 billion<\/strong> (2024 GVA – Gross Value Added estimate), contributing approximately 2\u20133% of UK GDP<\/strong>.<\/li>\n\n\n\n
  • Employment<\/strong>:
    Over 500,000 jobs<\/strong> are tied to sports, both directly (e.g., clubs, venues) and indirectly (media, retail, tourism).<\/li>\n\n\n\n
  • Growth Rate<\/strong>:
    Annual growth rate hovers around 4\u20136%<\/strong>, with spikes during major international events (e.g., UEFA Euros, Olympics).

    –> PLEASE ANSWER QUESTIONS on p.6 of your booklet<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    II.2 The UK Sports Market : key sectors<\/strong> (by Chatgpt)<\/p>\n\n\n\n

    Sector<\/th>Description<\/th>Revenue Impact<\/th><\/tr><\/thead>
    Professional Sports<\/strong><\/td>Football, rugby, cricket, tennis \u2013 Premier League is the dominant force.<\/td>\u00a36+ billion (football alone)<\/td><\/tr>
    Grassroots & Community<\/strong><\/td>Local clubs, schools, youth sports \u2013 supported by Sport England.<\/td>\u00a31\u20132 billion<\/td><\/tr>
    Fitness & Leisure<\/strong><\/td>Gyms, personal training, wellness programs.<\/td>\u00a34\u20135 billion<\/td><\/tr>
    Sports Retail<\/strong><\/td>Apparel, footwear, and equipment \u2013 dominated by JD Sports, Sports Direct.<\/td>\u00a311\u201313 billion<\/td><\/tr>
    Broadcasting & Media<\/strong><\/td>Rights and subscriptions (Sky Sports, BBC Sport, Amazon Prime).<\/td>\u00a33\u20135 billion<\/td><\/tr>
    Esports & Gaming<\/strong><\/td>Growing rapidly \u2013 with events in London and partnerships with traditional clubs.<\/td>~\u00a3500 million (and growing)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    –> PLEASE ANSWER QUESTIONS on p.7 of your booklet<\/mark><\/strong><\/p>\n\n\n\n

    \n\n\n\n

    II.3 The UK Sports Market : Consumer Demographics & Behaviour<\/strong> (by Chatgpt)<\/p>\n\n\n\n

      \n
    • Age<\/strong>: Young adults (18\u201334) dominate attendance and digital consumption.<\/li>\n\n\n\n
    • Gender<\/strong>: Male viewership still higher in football, but female participation and viewership rising\u2014especially in football and rugby.<\/li>\n\n\n\n
    • Digital Trends<\/strong>: High consumption of streaming content<\/strong>, fantasy leagues, and social media engagement (TikTok, YouTube Shorts).<\/li>\n\n\n\n
    • Health & Wellness<\/strong>: Rising interest in personal health has driven up gym memberships and participation in events like parkruns and marathons.

      Discussion:<\/strong>
      -> Is it similar to France?
      -> Do you believe we have a comprehensive view of the demographics?<\/mark><\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      II.4 The UK Sports Market : Major trends<\/strong> (by Chatgpt)<\/p>\n\n\n\n

        \n
      1. Women\u2019s Sports Growth<\/strong>:\n
          \n
        • Lionesses’ success in Euro 2022 sparked long-term attention.<\/li>\n\n\n\n
        • Increased media coverage and sponsorship.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Digital Transformation<\/strong>:\n
            \n
          • VR\/AR for training and fan experiences.<\/li>\n\n\n\n
          • Growth in sports tech<\/strong> startups (performance analytics, fan engagement).<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Sustainability Focus<\/strong>:\n
              \n
            • Stadiums aiming for net-zero (e.g., Tottenham Hotspur Stadium\u2019s initiatives).<\/li>\n\n\n\n
            • Eco-conscious branding from major sportswear retailers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Globalisation & Foreign Investment<\/strong>:\n
                \n
              • Continued foreign ownership of clubs (e.g., Saudi-backed Newcastle United).<\/li>\n\n\n\n
              • Premier League clubs expanding to global fanbases.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Regulatory Changes<\/strong>:\n
                  \n
                • Government push for football governance reform<\/strong> (e.g., independent regulator).<\/li>\n\n\n\n
                • Gambling advertising restrictions affecting club sponsorships.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

                  Discussion:<\/strong>
                  -> Is it similar to France? <\/mark>
                  ->What do you think about that report on major trends?<\/mark><\/p>\n\n\n\n

                  <\/div>\n\n\n\n

                  II.5 The UK Sports Market : Key players<\/strong> (by Chatgpt)<\/p>\n\n\n\n

                  Name the key players please!<\/p>\n\n\n\n

                  Football Clubs<\/strong>: <\/p>\n\n\n\n

                  Broadcasters<\/strong>: .<\/p>\n\n\n\n

                  Retailers<\/strong>: <\/p>\n\n\n\n

                  Fitness Chains<\/strong>: <\/p>\n\n\n\n

                  National Bodies<\/strong>: <\/p>\n\n\n\n

                  <\/p>\n\n\n\n

                  <\/div>\n\n\n\n

                  II.6 The UK Sports Market : Opportunies & Challenges<\/strong> (by Chatgpt)<\/p>\n\n\n\n

                  Let’s have a guess:<\/p>\n\n\n\n

                  Opportunities<\/th>Challenges<\/th><\/tr><\/thead>

                  <\/td>
                  <\/td><\/tr>

                  <\/td>
                  <\/td><\/tr>

                  <\/td>
                  <\/td><\/tr>

                  <\/td>
                  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n


                  <\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"

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